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Small Business Blog Tips That Can Make A Big Difference.

Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

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Professional Designed Website Can Quickly Popularize Your Small Business

Are you a small business firm that is seeking an effective means to market yourself to your target audience? Look into a professional Web Design Service to get a website that impresses people about your business. Though there are lots of do-it-yourself ideas on the internet about web designing, nothing can give you the kind of result that a professional website designer can give.

Why Do You Need To Take Web Design Service For Your Small Business Website?

An experienced website designing company will have a team of website designing experts who will implement the latest site design features. This will make your site stand out from your competitors. The site will have all elements necessary by which it is easy-to-use and navigate. All the information that has to be placed in your site will be positioned in the right way and presented in an organized manner so that it is interesting to the people who read it. Having a well designed site will take your small business to greater heights because you can reach across to a global audience. Your products or services are not limited to your local area but it is now available to a global audience. People who are in need of the products or services that your company is offering can now avail it through the information posted in your site.

An impressive and professionally designed website is a great marketing tool. It will showcase your business products or services to a large audience but the cost of such marketing is very minimal. As a small business you have to compete with many medium and large scale businesses in your industry. Having a website will enable you to make a mark for yourself and setup your business as a provider of high quality products or services in your business sector. You can reach out to global customers in the same way as bigger organizations and gain more customers your way. Since your site showcases your brand’s products or services, you can hear from people all over the work inquiring about what your company is offering and how to buy it. Many small business owners are finding better markets by opening a website. If you post blogs, articles or have a Face book profile about your company, you can link all these different internet resources to your site and enjoy the benefits of getting quality site traffic that gives good conversion rates to your site.

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Checklist Before You Hire Someone For Small Business Websites

All types of businesses, be it home based, manufacturing or a start up business, must have online presence today. Small Business Websites have the possibility to appeal new customers and have many growth opportunities.

What is needed is to make these websites attractive to project a very good image of the business and they should be able to present the exact business activities in a very professional manner. For this, the content material must be full of important information.

There are quite a few website designing companies that provide professional service but out of those companies, choosing one such company that would serve your requirement is tough. Prior to getting into any kind of agreement with these web designing provider, one needs to be certain of the quality of services in the long run and also availability of the support staff. The contract need to be handed over only if the business owner is comfortable with everything the firm offers.

The most important thing to have Small Business Websites would be that the firm developing such websites should have a knowledge of buildig websites for small businesses, SMEs and individuals so that their performance and competence could be checked. It is important to make sure that they look after the needs of the small business and listen to the marketing aspect also.

Such websites hold the ability to create recession proof business so that in times of volatility the marketability of businesses doesn’t get affected. The design of the website can be optimized for the search engines and are accountable to rank high in SEO parameters.

Since a designed website gives the initial impression to a customer about a item, it should be created very carefully. The first impression to website visitors with well designed websites is far greater than that of an in house website and thus it can bring in much greater business.

The cost factor is also accountable for driving a website. The setup and maintenance costs should be estimated properly and competing prices should be compared thoroughly prior to engaging a firm to build a website. It’s prudent to compare the prices of few other web designing agencies to select one that designs Small Business Websites at a fair price and one that understands how to market your business.

One more essential thing to consider is the after sales support. Also, they are supposed to give one month free post sales service to make alterations if needed. Even there should be provisions for add-on features like ecommerce, SEO and others.

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Small Business Marketing Track Your Results And Save Money

Marketing is the keyword which makes businesses run, no matter what their running capital is. From huge energy companies to companies who sell sports goods, you always require a good marketing tool or a help to get your job done. Small business marketing is a tricky area and if the marketing is not proper, it can even kill your business.

This is where Ad trackers come to bail out and rescue small businesses. Advertising a small business with an Ad tracker helps you monitor your online advertising expenditure against your actual earnings and revenues from the website, in real time. This way you can know which ads produce results for you and which do not and hence choose ads accordingly.

This will undoubtedly help you market your small business in a better way by attracting the right traffic to your website. Let us see the other attractive ways by which you can market your small business for FREE.

Online free video sharing sites like YouTube.

Create a Jingle!

Use the jingle as your caller tune!

Ad tracking = Affiliate Marketing

Undoubtedly, a lot of money can be made from affiliate marketing, more precisely Ad tracking. People are making money and the very fact that they are making money by launching not-so-useful sites must wake you up and get running to get affiliate marketing tools to your benefit.

The catch lies in how smartly you choose your ads. For example, the most incentive oriented affiliate product might not bring in good revenues! It depends on the relevance of the product with your small business and also how the ad is being displayed on the site. It is not hard to imagine that flashy sites with some relevance will get clicked on first than those ad links which are in words only.

If you can use Ad trackers, you will benefit from the software and get more worth and return for your vested business. This can be found from a service provider with some monthly fees or can be purchased with a 2-3 year license or as the product comes with. The best part is that they keep their algorithms updated by synchronizing with their main server and thereby giving you the best results. This is handy tool to organize your small business especially if youre hosting advertisements for multiple affiliate products.

There are other ways to run a business than to just run it on pure gut feeling or intuitions. You may get lucky once, twice or even thrice, but will not be able to sustain a long run. Planning is therefore of prime importance and small business marketing with advertisement trackers can help you achieve the optimum.

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Curing The Top 3 Business Frustrations With Small Business Coaching

When considering whether you are ready for small business coaching, check first to see if you are suffering from any of the following 3 business frustrations. An experienced coach can guide and support you in remedying these road blocks to small business success.

Not Enough Customers

One of the major frustrations for entrepreneurs is how to consistently fill their sales pipeline with qualified prospects Are you suffering from too few prospects to convert into customers? Have you considered your approach to how you go about marketing your business?.Many businesses utilize a very limited tool box of strategies and tactics in bringing potential customers to their business. A small business coaching program can open your eyes to many different methods for pulling more clients and their dollars.

Lack of Focus and Lack of Direction
It is very easy to become distracted and diminish your effectiveness by splitting your attention over too many tasks. Are you doing too many things and think this means you are productive? This can lead to poor results and an unhappy business owner. Machines can multi task; humans weren’t designed for this function.
Reaching your goals and dreams is more probable when a clear focus and defined objectives are directing your energies. To satisfy your main business goals you need to forego the adhoc decision making approach and structure the way you make decisions based on important priorities. A decision to commence a small business coaching program could be the answer.

Working Too Many Hours
Perform this exercise and enlighten yourself. Write down how many hours you are putting in each week towards running your business. Multiply this by say 50. Now jot down how much you draw in remuneration from the business per annum. Divide the dollar amount by the yearly hours and this will reveal your hourly rate. Sometimes owners will discover what they already feared; that they are earning less than some of their employees.

One of your reasons for starting a small business coaching regime may have been to be financial independent or at least to make enough to enjoy a great lifestyle. The main goal here is to improve your business to the point where:

– You are making more income than if you were working for someone else
– The business is making a profit (not just covering your drawings)
– You will eventually be working less hours

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New Small Business Directory Release 2013-2014 Directory of Housing Authority Procurement Opportun

New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1

Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities

Untapped Small Business Contracts

Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.

Easy-to-Use Resource

This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.

Receive Bid Solicitations as Soon as they Become Available

By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.

What’s Included in Housing Authority Directory

The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:

— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.

Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.

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Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.

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Transition from Military Life to Small Business Careers

Perhaps one of the most challenging career and employment situations imaginable takes place every single day when individuals serving in the military prepare to move from military service to a new career. This involves thousands of motivated government employees who at first glance should have absolutely no trouble in obtaining an appropriate job. It is hard to imagine any prospective employees who would have more motivation to work hard and succeed in whatever they do.

Despite initial appearances, military personnel are currently experiencing a high unemployment and underemployment rate. Perhaps because of this or outdated assumptions about the value of all forms of college education, the first step in military transition to business careers is often a decision to obtain a college degree. This can prove to be the right move in some cases, but it can also become an expensive mistake.

The difference between education and training is frequently misunderstood by many people, and such misunderstandings probably contribute to a disproportionate percentage of career choices focusing on educational institutions instead of more specialized (and much cheaper) career training programs. While advanced education has a special place for specific purposes and goals, it is simply not the best career choice in a surprising number of cases. One of the best possible illustrations of this dilemma occurs when someone is departing from the military. In this situation, education can appear to be the “easy” decision. But with more scrutiny, training frequently emerges as the “smart” decision.

Just as specialized business training is usually one of the most cost-effective strategies available to small businesses, the selection of a practical career training program will often prove to be a more cost-effective military transition alternative in comparison to other options that include lengthy and expensive university studies. It is true that the most viable and appropriate training choices will require some investigative time and effort to evaluate thoroughly. In large part this is due to the fact that colleges and universities have extensive marketing resources to advertise and persuade while the less well-known training opportunities are more of a “word of mouth” situation.

For example, one of the most effective career training situations devotes no resources whatsoever to advertising and lobbying. In this case the program leads to a small business finance consulting career. Because overhead is much less than the highly-capitalized universities, the cost of such services are understandably much less. Unfortunately it is not always true that you get what you pay for, so a prudent military transition will require due diligence from start to finish.

Stephen Bush has provided candid business advice to small business owners for over 30 years. He specializes in business negotiating and business proposal writing. Steve offers career training programs for small business finance consulting throughout the United States and Canada. He is a U.S. Navy veteran who works directly with individuals leaving military service and helps with the transition to a small business career.

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How To Sustain Small Business Growth

Many small businesses often ignore the minor glitches which cause major problems in their small businesses. There are people or situations which we often get used to and ignore, without realizing that they may be the main cause of a crisis situation. You could be strangling your small business growth without even realizing it.

Organizational growth demands updated strategies every quarter. It does not matter whether you are self-employed, running a home-based business or an employer. Leaders have to implement organizational updates every now and then in order to enhance growth strategies and speed up the entire growth process. Some hire help, while others acquire business cash advance in order to progress and expand.

We have created a list of how you can upgrade your growth strategies and take your small business to the next level. Firstly, you should

Remove the outlived
There might be services being offered and products being produced which may not be of any value to your business. You need to make a list of such services which no longer add value to your small business growth and have outlived the market demand.

Re-organize and strategize companys strategic goals
Reevaluate whether your mission statement matches your goals or not. You will know how much work being done is irrelevant to your small business needs and market demand. Redefine your objectives in pragmatic measureable terms.

Distractions and competitions among your employees is another point which should be considered. Other issues may have distracted them from your small business goals. There may be continuous concerns hampering growth among the employees and creating problems in their professional relationship and everyday work.

Create different ways to leverage employee talents
Work efficiency can only be improved by leveraging employee talent in different areas. Set meetings with them; ask them what they want to do and how they can add value to your companys goals. Help them review their skills in order to sharpen them. There might be unproductive or negative employees, but firing them may not be the solution. Hence, move them to positions and projects where their skills can be utilized effectively.

Check the Budget Lists
In many cases you subscribe, acquire business loans, purchase and hire help which may not be required by the company anymore. And all these might be charging you a lot of cash without you even realizing it. To save your working capital, these budgetary leaks should be evaluated and diminished. Conducting a quarterly review is extremely useful, knowing where your money is going will help you fight the unnecessary charges involved and will help you improve your credit score. Check your taxes and be ready for the upcoming TAX season.

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Small Business Computer Consulting Appropriately Setting Your Rates

In small business computer consulting, $100 an hour can be a reasonable and livable rate. Why can setting your rates at $100 an hour make all the difference in the world?

Take the $100 an hour and multiply it by 1,500 hours a year. This is reflecting a 75% utilization rate; or 75% of a typical forty hour work week as billable time. Now youre at $150,000 a year gross.

Salary and Affordability

As a small business computer consulting firm, you will want to take a third of the gross and plow it into sales and marketing. Therefore you can afford a $40,000 base salary for your sales account executive. So, of that one third of your gross small business computer consulting income, $40,000 can go to the base salary and $10,000 can go to related marketing expenses.

Additionally, one third will take care of taxes, insurance and overhead items for the most part, and you have a third of it or $50,000 left to pay a technical staff salary.

Surpassing $100 an Hour

You may be considering exceeding a rate of $100 an hour for your small business computer consulting firm. At that point, you can hit what we call the not-so-imaginary-hourly-billing-rate ceiling.

Needless to say, if your small business computer consulting clients are paying $110 to $125 an hour, it gets even easier to be able to afford really bright, motivated, highly qualified sales and technical staff.

Higher Rates Equal Bigger Businesses

However, if you want to charge above $100 an hour in your small business computer consulting firm, youll almost always need to move above and beyond sweet spot small business clients into really large small businesses, medium size businesses and enterprise-sized accounts that require a different business model and technical skill set.

Once you do that, youre going to be operating under a completely different type of business model. And you will need even more polished and seasoned salespeople to be able to handle those accounts.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

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Three simple and affordable advertising ideas for your small business

When running a small business, marketing your products and services is an important aspect your must consider and plan for. No matter what industry you play in you will no doubt have competition. Even if you provide a better service or product you still need to stand out so consumers know. Marketing can be a big cost but there are also many affordable alternative to advertise your business.

Here are three simple advertising ideas and suggestions to give you high visility.

Vehicle back windows

A rear car window covererd with a sticker of your business is an affordable option to promote your business. Whenever your car is being driven around your business is being seen. For as little as one hundred and fifty dollars this is a small investment. Depending on how many years your sticker last, the breakdown cost of purchasing you rear window sticker works out to be even less.

Don’t overload the sticker with too much details. Keep the sticker bright and colorful. Avoid a cluttered look with too much details. Keep it simple. Don’t put more than three items of information. Your logo with business name, phone and tagline is all you need.

Car magnets

Large car magnets are another cheap alternative. These magnets are strong enough to withstand high speeds. To repeat – keep the design simple. Order many at a time and hand them out to your friends for their cars. You can purchase four magnets for as little as fifty dollars.

An alternative to magnets is use multiple smaller sized ones. A stack of twenty five magnets can be bought for about thirty dollars. Get people to take notice by scattering you car with these. When people take your magnets you know they’re working.

Outdoor banners

Ask your signwriter to print you a large banner. The cost of a small banner can be as little as one hundred dollars. We’ve even seen banners from as low as six dollars.

Use the small banners effectively by parking at the front of a busy event or location. Hang the banner from the side of your car. Your car and banner can’t be missed.

These are three simple advertising ideas to kick start your marketing on a budget.

Click Here to see Ryan Johns working these advertising ideas